TEACHING INITIATIVES

INTERESTS

• Market Opportunity Analysis and Marketing Strategy
• Supply Chain Management & Business-To-Business Marketing
• Relationship Marketing
• Principles of Marketing
• Marketing Research

INNOVATIVE TEACHING METHODS

When available, I integrate the Marketplace Business Simulation Game into my teaching methods.  The use of this simulation serves as a context for applying the concepts introduced in lectures and discussion by challenging the students to open, staff, and market their own company.  My experience in using a mix-method teaching approach has shown that students, even in a Principles course, can achieve more if given an opportunity to make decisions and to learn from their subsequent success and/or failure.

COURSES TAUGHT

• Marketing Management (Louisiana) – 10+ undergraduate sections and 6 MBA sections
• Business-To-Business Marketing (Louisiana) – 3 sections
• Principles of Marketing (Louisiana & Tennessee) – 10+ sections
• Event Marketing (Louisiana) – 2 sections
• Market Analysis and Marketing Strategy (Tennessee) - 1 section
• Marketing Research (Tennessee) - 2 sections
• Salesforce Management (Louisiana) – 2 sections
• Retailing (Louisiana) – 1 section
• Promotions (Louisiana) – 1 section

Tanner, John R., Geoffrey Stewart, Glenn M. Maples, Michael W. Totaro, and Michael Gaines. “How Business Students Spend Their Time—Do They Really Know?” Accepted and forthcoming in the research in Higher Education Journal.  Notice of acceptance received on February 15, 2009.

Stewart, Geoffrey T., Jerylin Bowie-Hill, Anne Keaty, and Rajesh Srivastava. “The Influence of Kelo v. City of New London, Connecticut on the Use of Eminent Domain in Place Marketing.”  Marketing Management Journal. Vol. 18(2), pages 180-191.

Stewart, Geoffrey T., Lawrence Williams and John Tanner. “The Impact of Ethnic Background on Perceptions of Home Ownership.”  International Business & Economics Research Journal, Vol. 7, No. 4, 2008.

Keaty, Anne, Rajesh Srivastava, and Geoffrey Stewart. “Trying to Adhere to the ADA: Understanding “Mental Disability” in Hiring Personnel.” Equal Opportunities International, Vol. 24, No. 3, 2005.

RESEARCH GRANT

 Summer 2005-Summer 2007:  Srivastava, Rajesh, Geoffrey T. Stewart, Ramesh Kolluru, and Mark Smith. “Extending JIT to Incorporate JIC Scenarios: Refocusing Contingency Planning for Teaching Strategic Marketing and Supply Chain Management in Louisiana’s Post 9/11 Economy.”  Traditional And Undergraduate Enhancement Proposal has received funding from the Louisiana Board of Regents’ Support Fund.  The final report of the grant was completed and sent to the LA Board of Regents in June of 2007. Funding: $62,400.

Accepted Submission – Allied Academies – International Conference – Reno, NV – October 2008. John R. Tanner, Geoffrey T. Stewart, Glenn M. Maples, Michael W. Totaro, and Michael Gaines.  “How Business Students Spend Their Time—Do They Really Know?”

Best Paper in Marketing Track - Stewart, Geoffrey T., Lawrence Williams and John Tanner.  “Effect of Ethnic Background on Perceptions of Home Ownership.”  Proceeding of the International Business & Economics Research (IBER) Conference - August 2007.

Suire, Monica Theresa and Geoffrey T. Stewart. “Connecting Business to Bureaucracy: Integrating Relationship Marketing into Economic Development Initiatives.” Proceedings of the Association of Collegiate Marketing Educators 2005 Conference.

Srivastava, Rajesh and Geoffrey T. Stewart. “From JIT to JIC: Just in Case Planning Under Heightened Security Concerns.” Proceedings of the Association of Collegiate Marketing Educators 2005 Conference.

Keaty, Anne, Rajesh Srivastava and Geoffrey T. Stewart. “Trying to Adhere to the ADA: Sales Personnel with Psychiatric Disabilities.” Proceedings of the Association of Collegiate Marketing Educators 2005 Conference.

Stewart, Geoffrey T. and John T. Mentzer. "The Impact of the Bullwhip Effect on Cooperative Alliances." Proceedings of the American Marketing Association 2001 Summer Educators' Conference (Business-to-Business Track).

Stewart, Geoffrey T. and Andy Artis. "The Future of Relationship Marketing: A Perspective on PhD Research." Proceedings of the American Marketing Association 2001 Summer Educators' Conference (Relationship Marketing Track).

Artis, Andy and Geoffrey T. Stewart. "Relationship Knowledge Management: The Effective Management of Knowledge within the Buyer-Seller Relationship." Proceedings of the Society of Marketing Advances 2001 Conference.

Best Student Paper in Track Award - Seung Bai Bach and Geoffrey T. Stewart. "The Relationship Between New Venture Planning Process and Performance in the Context of New Venture Strategy." Proceedings of the Southern Management Association 2001 Conference.

Stewart, Geoffrey T. and Seung Bai Bach. "Normative Implications of the Relationship Development Process within Small- and Medium-Sized Enterprises." Proceedings of the Marketing and Entrepreneurship Symposium, University of Illinois - Chicago, August 2000.

Stewart, Geoffrey T. "Enhancing Scholarship through Service Learning: A Delcambre, LA Case Study." University of Louisiana System Conference on Service Learning, August 2009.

Stewart, Geoffrey T. and Andrew Sachs. “Executive Roundtable: Public-Private Partnerships in Emergency Management.” National Incident Management and Advanced Technologies Gulf Coast Conference, April 2008.

Stewart, Geoffrey T., Greg Fenton, Connie Nunn, and Brian Koon. “Points of Distribution in the Wake of Natural Disasters.” National Incident Management and Advanced Technologies Gulf Coast Conference, April 2008.

Richey, Glenn and Geoffrey T. Stewart. “Supply Chain Vulnerabilities in the Wake of Natural Disasters.” Food Distribution Research Society Conference, November 2007.

Stewart, Geoffrey T. and Andy Artis. Special Session: "The Future of Relationship Marketing: A Perspective on PhD Research." American Marketing Association Summer Educator's Conference - Relationship Marketing Track, 2001. Panel members include Leonard Berry, James Narus, and Jagdish Sheth.

Stewart, Geoffrey T. and Andy Artis. "Special Session: Directions of Future Research in Relationship Marketing: Ph.D. Perspective." Fifth Research Conference on Relationship Marketing, Emory University, October 2000.

Thakur, Ramendra, Anne Keaty, and Geoffrey T. Stewart. “Legal Implications of Blogging for Organizations,” Under review at Marketing Management.  Submitted on August 14, 2009.

Stewart, Geoffrey T., Ramesh Kolluru, and Mark Smith. “Leveraging Public-Private Partnerships to Improve Community Resilience in Times of Disaster”  Conditionally accepted by the International Journal of Physical Distribution and Logistics Management.  Acceptance letter received on February 18, 2009.   Final submission date: March 4, 2009.

• John T. and Sandra B. Landry Endowed Teaching Award – Moody College of Business - 2009
• University Advising Award – University of Louisiana - 2007, 2008, 2009
• Formally recognized by the CBA for exemplary teaching – University of Louisiana, 2005
• College of Business Academic Advisor of the Year - University of Tennessee, 2002
• Bonham Dissertation Award, University of Tennessee, 2001
• Scholarly Research Grant Recipient, University of Tennessee, 2001
• American Marketing Association Doctoral Consortium, 2001
• College of Business Graduate Teaching Award Finalist, 2001
• Golden Apple Award for excellence in undergraduate marketing instruction, University of Tennessee Student Chapter of the American Marketing Association, 2000.
• Society for Marketing Advances Consortium Fellow, Fall 2000
• Fellow - Graduate Teaching Assistant Mentoring Program, University of Tennessee, 2000
• Council of Logistics Management Doctoral Consortium, 1999

DEPARTMENT

• Marketing Curriculum Committee
• Marketing Subcommittee
• Course Delivery Methods Subcommittee
• Assessment of Learning Committee – Developed & implemented departmental AACSB & SACS assessments
• Proposed and coordinated integration of business simulation into MKTG 345 – 2006 - present
• Point of Contact/Coordination of clients for service learning projects in marketing courses
• Active participant in department research forums
• Acting Department Head – Summer 2006
• Mu Kappa Tau Advisor – 2006
• Undergraduate Academic Advisor, Department of Marketing, Logistics and Transportation, University of Tennessee (2 years)
• Graduate Student Association, Department Representative, University of Tennessee (2 years)
• Graduate Teaching Assistant Mentoring Program, University of Tennessee, 1999 – 2003

COLLEGE

• BADM 100 guest speaker – every semester
• Presented research at the College Research Forum – Fall 2007
• Attended LA Board of Regents Post-Katrina Research Forum – Spring 2006
• Chaired Speaker Series Committee – 2006
• Faculty Development Grant – Partnered with Jean Edwards (UL Interior Design) to host Dr. Sheila Danko, J. Thomas Clark Professor of Entrepreneurship and Personal Enterprise at Cornell University, as a guest speaker – Spring 2006
• McNair Scholar advisor for Lawrence Williams – 2006-2007
• Attended LA Cultural Economy Summit – Fall 2005
• Business Skills Committee - 2003

UNIVERSITY

• University Mentoring Program – 2006 - present
• Athletic Committee – 2007 – present
• SACs Learning Communities Committee – 2008-2009
• Auxiliary Enterprises Budget Task Force – Spring 2009
• Student Issues Transition Committee – Appointed by Dr. Savoie during the Presidential transition period
• Athletic Marketing Discussion Group – participated at the request of Athletic Director, David Walker, and assisted in the development of marketing strategy – 2007
• Participated in a faculty focus group on fraternities and sororities.  The discussion was organized by the Dean of Students & moderated by a national Greek accrediting agency.
• Intellectual Property Committee - 2007

ACADEMIC FIELD

• American Marketing Association - 1998-Present
• Beta Gamma Sigma - 1997-Present
• Reviewer, International Journal of Physical Distribution and Logistics Management - 2008
• Reviewer, Atlantic Marketing Association Conference – 2007, 2008
• Reviewer, McGraw-Hill Marketing texts and ancillaries – 2006, 2007, 2008
• Reviewer, SMA Annual Conference - 2000, 2001, 2006
• Track Chair, Reviewer, & Discussant, Assoc. of Collegiate Marketing Educators Conf. - 2005
• Reviewer, Marketing and Entrepreneurship Symposium, University of Illinois - Chicago, 2000

COMMUNITY

• Lafayette Economic Development Authority – Alternative Energy Task Force – MKTG committee
• Acadiana Symphony Orchestra – Facilitated marketing retreat - 2009
• Greater Lafayette Chamber of Commerce – Regionalism Committee – 2008 - present
• Advisory Board – W. D. Smith Career Center – Lafayette Parish School Board, 2006 - present
• Greater Lafayette Chamber of Commerce – 2006 – present
• City of Delcambre, LA - Participating in redevelopment discussions with Steering Committee
• Conducted business analysis for Festival International de Louisiane – 2008
• Participated in economic impact study of Johnston St. redevelopment